PROMAX – 2022 Events Brand Design
The Promax Awards celebrate the very best in marketing and design across the global media industry. Honoring branding, advertising, content promotion, and digital marketing, the Promax events bring together creative minds from all over the world to network, learn, and celebrate the industry’s best work.
We were delighted to be chosen by Promax as their Creative Partner for developing the branding of the 2022 events.
We believe that brand flexibility is compatible with brand consistency. One brand for all the conferences and the awards sounds like a good idea, but we didn’t want it to get boring. So we needed a clear brand and tonality that is recognizable even when the graphical expression evolves.
The solution was a bold and vibrant core concept, that gets different light, colour, and texture interpretations according to the event.
Social media requires a wide variety of graphic layouts. With so many platforms, it’s essential to have a design system that caters to different media channels. This lets you get creative and communicate your message more effectively while maintaining a consistent visual identity.
Knowing the Promax team would be producing promotional material for the different events, a thorough set of brand guidelines was an essential tool for ensuring the new graphic identity was implemented consistently, efficiently, and effectively.